More Indigenous Missions are Using Radio, TV and the Internet for Outreach.

February 23, 2010

Christian Aid assists numerous native missions in expanding broadcasting as a means of reaching millions with the gospel. This week, Christian Aid is co-hosting the International Broadcasters reception at the National Religious Broadcasters convention in Nashville, and participating in a number of sessions with native missionary broadcasters who are visiting the USA.

Under Communist rule in Russian-speaking Eurasia, residents were formerly required to have hard-wired radios installed in their homes. Day in and day out, propaganda messages were broadcast. Today, these same radios are being used by Slavik Radchuk's Russian-language broadcasts. Instead of Communist propaganda, many are now listening to inspirational stories about new life in Christ.

People in the largely Muslim lands of the Middle East are very vocal, following oral traditions passed down through generations. Listening to, and memorizing passages from the Koran is widely practiced today. One Christian ministry provides MP3 players containing Arabic language recordings of the New Testament. It also broadcasts these recordings and other Bible programs over FM, medium wave, shortwave, satellite, and internet radio.

More and more, indigenous ministries are adapting to these technological advances. In Burma, Witnessing for Christ has a short-wave radio broadcast in a dozen languages. Thailand Strategic Outreach is using radio to reach the Isaan people in the Northeast and in the closed land of Laos where persecution is extensive. Many ministries in the Philippines have radio broadcasts locally and throughout Asia such as Redeemed by the Blood, Central Bible Mission International and Asian Christian Outreach. In Cambodia, as in many other countries, local indigenous ministries record programs for broadcasting outside the country—then the local missionaries provide the follow-up.

There are other considerations for verbal communication; take India, for example. It has over one billion of the world's population yet possibly half of them are illiterate. They depend upon radios for information (as opposed to newspapers and other printed materials). Increasingly, local Christian broadcasters use radio to preach the gospel in these poor areas.